So I braved the crowds and headed down to Forever 21 as it launched in London yesterday and took some covert pictures on my iPhone for you all so you could get a feel and overview of the store! The layout is gorgeous, it spreads over three floors encompassing all from accessories to shoes to mens and to fashion obviously. Everything has a sorta Urban Outfitters highstreet-does-boutique vibe about it and the way the merchandising within the store is done is fab! I'll let you have a gander...
Everything is really reasonably priced, some stuff was as little as £2 and the most expensive thing I saw was about £45. The shoes are around £15-£20, jewellery ranges from £2-£7 and clothes are anything from basic tees for £4 to fashion items for a bit more. It has this really preppy American high school vibe about it, especially in the denim section but there are a lot of gorgeous on trend skirts, playsuits and floral numbers that are quite British really. The store was very busy so I couldn't shop around much (i did queue for 20 minutes for a £5 clock necklace!) but i'm sure you'll be seeing more from Forever 21 on my blog soon as I was so excited by the whole thing! H&M is my favourite high street retailer and it's amazing that Forever 21 is similar priced but with a new American range of clothing!
What do you think of Forever 21? Did you visit the store on it's opening? Will you be stopping by on trips to London if you're from elsewhere in the UK?
Love, Zozo xxx