Three and a half years in the making, the proud team of ladies (and men i'm sure!) at Liz Earle were thrilled to share with me their brand new Skin Tint last Thursday in their lusciously gorgeous Kings Road store as I popped down for a nibble and a chat with Liz about the product. As we know, Liz Earle is famous for organic, mineral and well 'naturally active' skincare aswell as being completely BUAV approved and animal cruelty free. Liz herself is so lovely, really down to earth and friendly - and she's got one of those really soothing voices that you could listen to all day! It was a joy and a pleasure to be able to meet her and talk with her personally!
The new Skin Tint is part of a new collection for Liz Earle called Liz Earle Colour, and not only brings a whole new range of packaging but a completely new cosmetic line. The first product for launch will be the Skin Tint but they do have plans to expand in other areas of cosmetics and bring a new launch of cosmetics eventually to the company.
As you can see, the packaging is a really deep royal sea blue, one actually created by their team when at sea - and the colour has even been patented so it is called 'Liz Earle Marine'. How cool is that? Not only is that instantly recognisable but the fact they've chosen a dark blue over the more favoured black for a cosmetics line is really cool. It's also got a tiny little bit of sparkles in it too!
The Skin Tint itsself comes in three shades at the moment for the initial launch - Bare for the Very Fair, Beige for Medium and Beach for Dark skins. Here are some photos and swatches I took of all three:
Then blended out a little:
And the difference between Bare and Beige incase you're not too sure:
Not only are they buildable once on the skin but the coverage is incredible! Just look how thick, creamy and soft they are. Upon first swatching I was incredibly impressed with their pigmentation. They're like a foundation but with all the good qualities and mineral properties of a tinted moisturiser.
Liz herself has been using the Skin Tint for some time, and she reported that after a whole morning on QVC presenting it did not budge. Not only that but straight after the lights went off for the morning and she was told to come back later in the afternoon, she didn't reapply it at all during the day and experienced no shiny patches or smearing down the face - which is a hugely impressive claim.
The Skin Tint is of course mineral based and instead of a standard SPF it has a mineral sunscreen, which are proven to provide the best UV protection. It is enriched with avocado and the ethos is to create a product with great pigments, buildable colour and soft, clean texture. Of course like all other Liz Earle products this one comes with the joyful jumping rabbit seal of BUAV approval.
^ look at the little flecks of glitter - so pretty!
Now this is the fun part, I have a sneaky link (that isn't on the public website yet!) for you all to sign up now to be one of the very first people in the UK to have a Skin Tint when it launches in September. Just click this link here:
The Skin Tint will cost £21 when it launches. Liz says it will last approximately 3 months which is a pretty decent time for something that will last you all day with only one application. You get 40mls worth of product. I'm going to be trialling this out now for a month and will report back once i've used it closer to the launch date!
What do you think of Liz Earle? Are you excited by the Skin Tint launch? Will you be registering your interest ready for the launch?
Let me know! Love, Zozo xx
ps. One of Liz's secret wedding flawless tips was to use a shade darker than you normally do and apply all over your legs for an airbrushed leg finish! Obviously only once though - you don't want to use the whole tube up in one go!
Disclaimer: The Skin Tint was provided for me for consideration by the company and the event was hosted by Liz Earle which I am in no way affiliated with.